I’m Félix Avendaño, but most people know me as Fex. I’m a graphic designer, illustrator, and musician. My professional journey blends creativity, technical skills, and an aesthetic vision that I have developed over the years through various projects.

In 2003, I graduated as a professional guitarist, which allowed me to explore the world of art from a sonic and conceptual perspective. However, my passion for visual communication led me to expand my horizons, and in 2013, I graduated as a graphic designer and illustrator. Since then, I have dedicated my career to creating and directing visual projects, combining my expertise in different disciplines to generate innovative ideas.

In 2015, I moved to Barcelona, Spain, where I have been involved in projects such as BS SB, HS, Flor de BCN, Malt Rage, and others, working as an art director and partner. My experience extends beyond graphic and audiovisual design—it also encompasses strategic conceptualization and creative problem-solving. Every project I take on is an opportunity to develop ideas that are both functional and visually compelling.

With many years of experience in design, illustration, and arts, my approach is centered on understanding each brand or project’s needs and transforming them into visual solutions that communicate effectively. I am passionate about building identities, telling stories through images, and bringing value to every initiative I collaborate on.